VIDEO: This dog is really into L.L. Bean’s new ad campaign

L.L. Bean’s latest advertising campaign isn’t without some controversy — an out-of-state apparel maker has a filed a lawsuit claiming trademark infringement over the Maine company’s use of the term “outsider” — but at least one little dog seems to approve of it.

According to the YouTube description, this little fellow is named Bowie and he “loves to howl along” no matter how many times the L.L. Bean commercial comes on the television.

If you haven’t seen it, this is the spot that really seems to resonate with Bowie: